As the year 2017 continues to unfold, it’s safe to say that the gaming industry is still enjoying the great reception that was expected to continue growing. As 2016 came to a close, many in the gaming industry had predicted a fully-fledged fan base with the extraordinary popularity of online gaming.
Although end of the year is the right time to draw lines and analyze the state of the industry, we can’t deny the fact that 2017 has already picked up well, with many exciting games scheduled for 2017.
Of course, nothing remains still for long, and we can anticipate further changes inspired by the improvement of technological and commercial aspects in the industry.
Here is our insightful discussions about the gaming industry.
2016 was really a wild and trendy year for the gaming industry. We saw the rise of numerous brands and trends, just as the fall of others. Therefore, we can expect 2017 to be a similarly overwhelming year for the gaming industry.
The industry is expected to be more and more competitive, after it was predicted that it would grow to $82 billion in 2017 (Forbes).
“This forecast includes revenue from dedicated console hardware and software (both physical and online), dedicated portable hardware and software, PC games and games for mobile devices such as mobile phones, tablets, music players and other devices that can play games as a secondary feature.”
Going by Newzoo’s report on the “The Global Games Reaches $99.6 Billion in 2016”, it evident that the industry has had a successful run (surpassed the $86 billion) in 2016 and more is expected as 2017 unfolds.
Increased subscription revenue.
Looking at the trends, there are 400 million online game players across the globe, of which only 180 million purchase games from trusted retailers or have an active subscription. The remaining 220 million cannot be well accounted for and are believed to inconsistent subscriptions.
To increase the subscription, many games will be expected to take new approaches of monetization after Apple and the likes of Smule apps. This will give developers an increased share of revenue, improved customer support and easier sureness of revenue.
Expect improved customer service.
As we move into 2017, you should expect improved customer care platforms by several game developers. According to SWAT.IO, we should expect customer service to bring in a new competitive edge in the gaming industry.
“Forums and social media aside, the ideal approach would be to provide customer support through the product itself. There are plenty of ways of integrating overlays into video games, and that would put gamers a keyboard shortcut away from contacting the game development company. It’s entirely up to the studios if they add a proprietary overlay or if they choose a third party one. What’s important is to enable gamers to get in touch with a human person or even with an AI.
What’s certain is that the companies that react the quickest to their customers’ recommendations or complaints will gain the most, both from a financial perspective, and as far as their customers’ satisfaction is concerned.”
The future of VR is still hanging after what can be described as a poor reception in the gaming industry. Although VR has gained enough popularity, we’re still expecting the killer presence of VR after reports that top manufacturers like Sony are already working to make it affordable and efficient for games this year.
According to Odyssey:
“There was a lot of financial promise and commercial hype for VR, but it was considered the least successful venture in the industry. After its poor sales during the holiday season, it was clear that anybody creating VR needs to change something. Like all new(ish) things, it will be expensive at first before it becomes more consumer friendly.”
Consumers of PC video games and consoles should expect to adapt to vast level of choices, when it comes deciding on the extended series of price points across more platforms. This is because word in the streets has it that console makers are collaborating with top game developers to come up with better experiences for gamers.
According to Rob Fahey of gamesindustry.biz:
“… far from consoles being gone from the world, we’re looking at two major hardware launches in 2017 – Nintendo’s Switch this spring, and Microsoft’s Scorpio at the end of the year.
The two launches are couched in different terms; Switch replaces the underperforming Wii U and is intended as a new kind of hardware that merges Nintendo’s world-beating handheld console prowess with its ailing home console line.”
A push to improve the console video game market.
As reported by Fortune, the key players in the console gaming business – Nintendo, Sony and Microsoft – have lined up enough surprises that will see them remain relevant in this contemporary ecosystem.
“Console gaming will get a boost this year (and for its short-term future) thanks to PlayStation VR and Microsoft’s 2017 virtual reality initiatives. But so too will mobile gaming, thanks to Google Daydream View, and PC gaming, thanks to the Oculus Rift, HTC Vive, and various Microsoft headsets made by Asus, Dell, HP, Acer, and Lenovo.”
Well, latest devices and technologies have continued to push for better experiences in the gaming industry. The industry already looks to grow into a trendier field as we move deep into 2017.
On VR, I can confidently say that 2016 was like a trial year for the tech. If things go well, 2017 may be an inaugural year for it (if the device makers will release more affordable version), but as things stand currently there is still no hope for VR.
Beside, this is the year to expect revolutionary changes in publishing models from the developers and publishers. The industry is now focused on gaining a reliable customer support and revenues, and this can be achieved through strategic marketing that would transform the gaming industry.
You should visit us frequently as we keep you posted on new releases into the market.
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