Taking a broader look into the gaming industry, you’ll notice that game developers have taken a different angle on how they present their products. Generally, gone are the days when marketing in the gaming industry relied on radio, TV and other traditional marketing strategies, such as advert banners.
The internet is already a great place for creative works and this can be understood in relation to how the gaming industry uses trailers to market new releases and updated versions.
According to experts, video game trailers are basically the online equal of billboards and they don’t cost developers much in terms of marketing. With the right digital marketing platform, many developers have managed to make great video game trailers that have garnered much anticipation in the market.
Banked on the success stories in the gaming industry, most developers are today hiring independent companies to produce the cinematic trailers, which draw in most viewers by conveying the story, themes and tone of the games in a unique way.
I recently took the liberty of analyzing some of these CGI-filled video game trailers, and here are the 9 most interesting video game trailers in the gaming industry.
Battle Field 1.
This trailer has often been considered to have some top-notch aspects that defines the game’s storyline and themes.
The trailer gives viewers a thrilling experience with the point of reference game-engine graphics that exceptionally defines how the game employs the good use of biplanes, zeppelins, horses, swords, flamethrowers and trench warfare.
According to screenrant:
“It’s fun, different, and looks great – all to the tune of “Seven Nation Army” by The White Stripes (The Glitch Mob Remix).”
Assassin’s creed 2.
Taking a look at these trailer, you will understand why the hype brought by watching trailers has replaced the gameplay as the primary reason why you should buy a game.
Generally, every visual aspect that would attract viewers to purchasing the game is just presented in a cool way. On Assassin’s Creed 2 trailer, Ubisoft has managed to do a great job with the mainstream music, which is a perfect exemplification of Ezio’s enduring fight against the Templars.
Although Ubisoft has managed to come up with other versions of the game (Assassin’s Creed 3 and 4), the Assassin’s Creed 2’s trailer has always remained to be the best trailer in the history of the game.
Metal Gear Solid V: The Phantom Pain.
According to the publishers, Konami:
“The METAL GEAR SOLID development team continues to ambitiously explore mature themes such as the psychology of warfare and the atrocities that result from those that engage in its vicious cycle. One of the most anticipated games of the year with its open-world design, photorealistic visual fidelity and feature-rich game design, MGSV: The Phantom Pain will leave its mark as one of the hallmarks in the gaming industry for its cinematic storytelling, heavy themes, and immersive tactical gameplay.”
Going by the publisher’s description and the official trailer, you really can’t deny that the Metal Gear Solid franchise had one of the industry’s most spectacular cinematic trailer.
Generally speaking, there is no better way they would have introduced the game. The trailer was a big shot for Konami and it really deed a great job of preparing the fans for the real game.
Batman: Arkham Knight.
The trailer is two-fold, narrated by Bruce’s dad, Thomas Wayne with an excellent cover of the storyline. This is combined with magnificent cinematics, which showcases the real game play.
According to All For Game News:
“Arkham Knight introduces Rocksteady’s uniquely designed version of the Batmobile, which is drivable for the first time in the franchise. The addition of this legendary vehicle, combined with the acclaimed gameplay of the Batman Arkham series, offers gamers the ultimate and complete Batman experience as they tear through the streets and soar across the skyline of the entirety of Gotham City.”
Being one of the popular shooter games in recent years, Hola 3’s massive success in the video games market can only be explained through this exceptional CGI trailer.
According to the publisher, Halo 3 was the closing episode in the Halo trilogy. They actually worked hard to stamp their place in the gaming industry’s history books by producing the finest trailer and commercials for their final installment.
“Developed by Bungie and published by Microsoft, Halo 3 is the concluding chapter in the Halo trilogy—an international award-winning action series that grew into a global entertainment phenomenon, selling more than 14.5 million games worldwide, logging more than 650 million hours of multiplayer action on Xbox Live.”
This trailer and the game’s other commercials won PRWeek’s Technology Campaign of the Year and other marketing awards in 2007.
Star Wars: The Old Republic.
Going by the producer’s description:
“The Sacking of Coruscant. It was the crowning achievement of the Sith Empire’s ambitious military strategy and the moment that changed the history of the Old Republic forever. You may have read about it before, but our first cinematic trailer captures this event with breathtaking action and beautiful detail.”
It’s really easy to see how the trailer managed to capture the storyline of the game in four short minutes. They combined a spectacular track, rich visuals and a series of bombastic action that make the trailer something worth watching over and over again.
Mass Effect 3.
I can freely reveal to you that Mass Effects video game trailer is absolutely one of the few trailers that changed how publishers produce trailers. To be sure, it stood out as the top revolutionary trailer that showed the importance of cinematic trailer in getting more viewers.
To make the trailer more relevant for all gamers, Mass Effect put out trailers for both sexes to explain their main agenda of helping players choose between female and male characters.
Although the game was released after a delay, the trailer played a great role in making the fans remain patient.
“The game was originally slated for a ‘Holiday 2011’ release but was delayed to [ensure] that it exceeds everyone’s expectations and address a far larger market opportunity.”
Speaking of the finest two-fold trailers in the video game industry, then BIOSHOCK cannot go unmentioned. The trailer starts with the game’s lead antagonist narrating the story behind the game, it then shifts into first-person view.
The trailer lives up to the game’s description, which can be judged from the initial narration as the trailer starts.
“Players assume the role of former Pinkerton agent Booker DeWitt, sent to the flying city of Columbia on a rescue mission. His target? Elizabeth, imprisoned since childhood. During their daring escape, Booker and Elizabeth form a powerful bond — one that lets Booker augment his own abilities with her world-altering control over the environment.”
Gears of War.
In accordance to most video game enthusiasts’ thoughts, the Gears of War video game trailer cannot be ranked as one of the best video game trailers in the market today. However, by taking a deeper look into the video gaming industry, it would be easy to understand that Gears of War trailer was indeed the game changer. Through the release of Gears of War commercial in 2006, the video game marketers realized that trailers were meant to show an in-depth view of the storyline and characters, not the gameplay alone.
Thanks to Gears of War for setting the bar, today we can see every video game trailers focusing on cinematic output.
Video game trailers have become a strong marketing tool for most publishers because if it impress a potential buyer enough, then they’ll share your trailer with friends on social media platform.
Unfortunately, for the given time that video game trailers have been in the market, we’ve actually come to learn that anticipations infrequently meet up with reality in the domain of game trailers. Many of these trailer are often produced by dedicated companies who specialize in producing CGI-filled content, and you would expect some exaggerated touch on the trailer. Hence, the many cases of games not meeting up to the gamer’s expectation from the official trailers.
Though it pains to say, I think we should never get so much excited by what we see on the trailer and we should wait to have an experience with the game plays.
GAMEOST takes a look at 2016’s top 10 video game trailers.